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Aspirin
Is Not for Everyone
This is theme of new commercials and ads run by Bayer Aspirin. These
ads are not voluntary as it was the US Federal Trade Commission that
alleged that Bayer advertising claims on television, radio and the
Internet went too far in stating that the general public could benefit by
taking aspirin daily for the prevention of heart attacks and stroke. The
problem according to the article is that aspirin is not effective on
everyone and it can cause other health problems. Those include prolonged
bleeding, ulcers, high blood pressure and allergic reaction. It should
also be noted that the U.S. Food and Drug Administration does not allow
claims about heart disease prevention to be made on aspirin bottles. In
the settlement with the FTC Bayer will be forced to run ads in four
magazines, distribute a free brochure with a similar message, and set up a
toll-free number for consumers. The total that the aspirin giant will
spend on this campaign is one million dollars, a relatively small portion
of the company advertising budget.
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